It's a PERIVOLUTION!

Quirky casual dining restaurant Nando's, has recently come out with a massive ad campaign leveraging on social media tools such as Facebook to get their message through. Their new ad campaign proves to be a very clever insult to their fast food competitor (in your face KFC). Check out this ad I found on The Star a couple weeks back.

"Our General beats your Colonel" - obvious reference to Colonel Sanders from KFC.

Will KFC come out with a comeback? What would their ad agency say about this...? hohum. [Edited: According to their ad agency, they got that Nando's ad removed from the papers]

On top of that, Nando's has also dedicated a whole Facebook page to their General Kenako, leader of the Perivolution (link here). I say they seem like they are on their way to success in the social media world, with 1251 likes in such a short period of time. Up to the smallest detail, they even have an info page about General Kenako:

General Kenako is the de facto leader of the Johannesburg, Paradiso of Peri. He is one of the most notorious personalities from the heart of fiery Africa.

Raised in a world full of music and passion he loves his food and is affable to the people around him. His magnetic personality has lead to a group of loyal followers who share the same passions as him.

Referred to as the “Papa of Peri”, he is a considerate father figure, who wants what’s best for the people around him.

In case you are wondering why they chose an African man to represent them? Well simply because the brand is originated in Africa. But then again, that is my assumption. How far will this African General take the brand? Well, you know what they say...African Generals are generally quite corrupt and notorious. So keep your eyes and ears open! This is going to be interesting. I'm hoping for a tongue-in-cheek comeback from KFC soon :)


p/s: I went and checked out Nando's recently, they have revamped their menu. More varieties but they've dropped some side dishes including my favourite Fresco Salad. Noo!